Product Marketing Manager
location_on München, Deutschland
work Vollzeit
Jetzt bewerben
Product Marketing Manager
location_on München, Deutschland
work Vollzeit

Are you passionate about tech and marketing? A skilled and creative writer and storyteller? Customer-focused, with the desire to contribute to the success of digital products by making them engaging and interesting for their target groups? 


Then come to Shore! 

We are looking for a Product Marketing Manager (m/f/d)

Shore is an international tech startup with a young, motivated team and offices in Munich, Berlin, and Los Angeles. Our goal: To simplify the day-to-day work of small and medium-sized service businesses, helping them to take advantage of the opportunities the digital world offers. Our all-in-one software for customer management, online appointment booking, digital marketing and point of sale solution helps service providers and retailers save time, increase their revenue, and manage their business more efficiently.

Your Profile
  • University degree in Marketing, Communications, Media, Business Management or a related field
  • 1-3 years experience in a similar role, especially with SaaS products
  • Native in German and fluent in English, with excellent writing skills; additional languages (especially Spanish or French) are a big plus
  • Ability to understand technical products and present their benefits in a clear and tangible way
  • Experience with CRM tools and web technologies (Hubspot, Mailchimp, in-app notification tools, in-app product tours, etc.)
  • Good visual communication skills, ideally basic knowledge of image editing (preferably Photoshop)
  • Strong communication, collaboration, and organization skills
  • Affinity to work and thrive in a startup environment
  • Experience with user research methods are a plus
  • Experience working with agile development and Jira is a plus
Your Tasks:
  • Work with the Content Marketing team to publish targeted product news and other relevant information in-app and via other channels
  • Research user information needs based on user stories and input from our Product, Customer Relations and Customer Success teams
  • Support the Marketing team with product insights, and develop content for our website, videos, and newsletters
  • Take the lead in optimizing our lead nurturing activities by designing effective communication formats and suitable workflows
  • Work with all departments to optimize our email communication with leads and customers across all touchpoints
  • Conduct user research to map relevant customer journeys and bring the perspective of our customers into our product development and marketing
  • Work with our development team to make our software more engaging and increase its upsell potential
  • Support our Product team with creating UI/UX copy in English and German
  • Create and optimize interactive Product tours for a better and more effective self-onboarding experience
  • Maintain and optimize our App Store descriptions and visuals to increase findability and attractiveness of our mobile apps

Why working for Shore?

That's what Shore offers you:

Fruit basket? Team events? Table tennis table? Yes, we offer you that too. But what is much more important: You can expect an international team, flexible working hours and the opportunity to work from your home office. Our team supports you in your projects and provides you with the necessary knowledge. In the Success Team you get an insight into almost all departments of the company.

Benefits at a glance:

  • Regular company events
  • Fresh organic fruit, coffee, etc
  • Your personal company bike
  • Discounts on our clients businesses
  • Sports collaboration with Urban Sports Club
  • And more :)

We look forward to your application!


Susan Alimardani

Human Resources

Shore GmbH

Ridlerstraße 31

80339 München